About Admin Antidote

Built by people who understand the work around the work.

We combine business ownership, operational improvement, consulting, technology and client delivery experience to solve the administrative problems that quietly limit growth.

Why we exist

Good businesses lose too much capacity to bad process.

The problem is rarely a lack of effort. It is the pile-up of forms, inboxes, spreadsheets, reports, follow-ups and disconnected systems that grows around an otherwise healthy business.

Admin Antidote was created to deal with that friction practically. We diagnose the process, improve the operating model and apply automation or AI only when it makes the result better.

Our aim is straightforward: give people more capacity for customers, judgment and growth—and less repetitive work that a well-designed system can handle.

Three complementary operators

Commercial. Technical. Human.

Different backgrounds, one shared standard: understand how the business really operates and leave it with a result it can own.

Co-founder · Commercial & operational improvement

James Sanders

James turns operational drag into a commercial case for change.

James is a business operator and consultant specialising in efficiency optimisation, process uplift and commercial improvement. His perspective is grounded in the realities owners face: margin, capacity, customers, people and the daily pressure of keeping a business moving.

Alongside his consulting work, James owns and operates a portfolio of hospitality businesses—including a pub and restaurants—as well as a wine-export business. That hands-on experience gives him a practical understanding of multi-site operations, staffing, suppliers, compliance and the administrative load that builds around growth.

At Admin Antidote, James focuses on opportunity diagnosis, the commercial case for change and the operating model around each solution—making sure improvements work in the business, not just in a presentation.

Efficiency optimisation
Process uplift
Commercial improvement
Owner-operator experience

Co-founder · Strategy, technology & delivery

Matt Flannery

Matt builds consulting capabilities and complex transformations from zero.

Matt is Associate Director of Offensive Security at Service NSW, as well as a consultancy builder, transformation executive, enterprise seller and practice leader. His career spans Deloitte, EY and independent consulting, building teams, services and revenue at the intersection of business, technology, AI and cybersecurity.

At EY, Matt built the Oceania DevSecOps practice from scratch, won $8 million in tenders within nine months and launched a graduate consulting capability that generated approximately $2 million in billable revenue within six months. At Deloitte and Strut Digital, he grew a managed-services business to 15 customers and $2 million in revenue.

Matt has also run his own consulting business with multiple employees and co-founded Ayenem, leading it through an acquisition and merger. At Admin Antidote, he leads service design, solution architecture, security and quality standards, and complex delivery.

Associate Director at Service NSW
Deloitte & EY
$8m in tenders
Consulting business founder

Co-founder · Operations, systems & adoption

Megan Hurd

Megan turns change into a working operating rhythm.

Megan is a consultant and operator with more than 15 years of experience across project delivery, process improvement, revenue operations, systems migrations, workflow automation and business operations. She is strongest where process, people, data and systems need to work together.

At Searchlight Cyber, Megan has led sales operations, HubSpot administration, forecasting and board and investor reporting. She led a post-acquisition Salesforce-to-HubSpot migration across four global entities, rebuilding workflows, object structures, data governance, access controls and team onboarding. At Assetnote, she owned HR, finance and sales operations across five countries, developing SOPs and automated workflows for a high-growth business.

At Admin Antidote, Megan leads discovery, process design, client delivery, change adoption and the day-to-day operating model. Her job is to make sure a better workflow is understood, used and sustained by the people who actually run it.

15+ years in operations
Four-entity CRM migration
Operations across five countries
HubSpot, Salesforce, Xero & Zapier

The difference

We can sit with the owner, the operator and the technical team.

Business ownership

First-hand understanding of margins, customers, people, risk and day-to-day operational pressure.

Consulting depth

Experience in structured analysis, process uplift, transformation and leading client engagements.

Delivery discipline

Project coordination, stakeholder management, training and the practical work required to make change stick.

Technical credibility

AI, automation, systems and cybersecurity experience applied with sensible controls and clear language.

How we work

Outcome before tool.

We begin with the operational and commercial result—not a preferred platform.

Plain English.

You should understand what is changing, why it matters and where the risks sit.

Evidence over theatre.

We quantify the opportunity and test the workflow instead of selling a transformation story.

Ownership over dependence.

Documentation, training and maintainability are part of the solution—not optional extras.

A practical place to start

Let’s look at the process everyone complains about.

A founder reviews every enquiry. If the opportunity is weak, too early or better solved with your existing software, we will say so.

Discuss your bottleneck Explore the Opportunity Review